Handle It or Lose It

Handle It or Lose It is a motorcycle safety initiative dedicated to reducing the number of biker injuries and fatalities across the county.

Funded by the Partnership, the campaign encouraged motorcyclists to log onto www.handleitorloseit.com to register their 'pants filling moments' - every biker has had one! Once online an interactive site delivers safety and training messages alongside invitations to download maps showing 'great rides on great roads' and detailing hazards that can be expected on the roads in the region. Riders are also able to tell other riders and the 'Handle It Or Lose It' team where they have encountered their problems.

Rachel Wall, Communications Manager, for the Partnership says: "This campaign is extremely important as motorcyclists represent less than 1% of road traffic but account for almost 18% of deaths and serious injuries. 'Handle It or Lose It' is educational, engaging, informative but more importantly it's fun! We are well aware of the serious issue here but want to avoid a heavy-handed approach and instead work with the bikers to keep them alive."