31 March 2008

Do you want to know where every safety camera is in the county?

To highlight that safety cameras are there to reduce casualties and not to make money the Partnership is running a new TV, radio and newspaper advertising campaign inviting the public to log onto its website where they can view every safety camera location in the county and find out why they were installed.

By listing the safety camera sites motorists will be armed with the knowledge of where the cameras are operating, giving them a chance to slow down and avoid a £60 fine and three points on their licence.

The website not only lists the road location of cameras but also the speed limit the camera is enforcing, the type of camera being used and the casualty figures for why the camera was needed in the first place.

The site also explains how safety cameras work, the criteria for installing them and even how many tickets have been issued to the motoring public district by district.

There has already been a 58% reduction in those killed or seriously injured at safety camera sites since the Partnership formed in July 2002. This is excellent news but drivers still need to reduce their speeds further so that this figure continues to drop.

Rachel Wall Communications Manager for the Partnership said: “The advertising campaign aims to raise awareness of our website which holds a huge amount of information about safety cameras including the location of every site in the county. The cameras are only installed where people have died or been seriously injured in a speed related crash and these crash statistics can be viewed on our site.

“The cameras are not there to make money but to warn motorists that previous casualties have occurred on the section of the road that the camera is enforcing and that the camera is a way of slowing traffic to ensure such tragedies are not repeated.”

To hear the radio ad - click here (WAV file)
To see the TV ad - click here (MPEG - 8.8mb)

To see all our camera locations click here